New announcement. Learn more

ResearchTeamHistoryAdvocacyDCSS auditBoardIn the NewsType 2 diabetesHealth promotionNew medicationPublicationCommunityConferenceNZSSDPrimary careGardens4healthPHARMACPostersEducationDPTEquityHealth & WellnessLifestyle Programme2023Annual Activity ReportBrandingDcssHealthy eatingPreventionResourcesSchoolsStaffCMDHBDataEthnic disparitiesHealth educationLets Beat DiabetesSummitGetwize2healthKidney diseaseMedicationType 1 diabetesGardeningNutritionAccessBariatric projectCovid-19ExerciseG4HGDMQuality AuditThrowbackYouth2022AdolescentArticleCelebrationHealthy environmentInequityLBDNurse PractitionerOtaraPhDPrecision medicinePresentationPVAReportSouth AucklandSportsTrulicityWDDWhakataukiWORTH study20062008201020212024Bariatric SurgeryBarriersCampaignCGMCollaborationDebateDiabetes NZEpidemiologyGestational DiabetesKaumatuaMedicationsMITMortalityMyLifeMattersNZMJObesityOutcomesPatient perspectivePatient Voice AotearoaPhysical activityPre-DiabetesPregnancyProgrammePublic healthQualitativeSafetySocioeconomic disparitiesWebsitesWorkplacesWorld Diabetes Day20052007200920112015201821 yearsAbstractAimAuditCardiovascular diseaseChristmasCMHComplicationsCounties ManukauDiabetes preventionDiabetes resourcesEthicsEventFairnessGPGW2HHeart failureIGTImpaired Glucose ToleranceKate SmallmanMedical directorMiddlemoreMotivationOffice hoursPacifickaPerformancePetitionPilotPlanningPodcastSADPShop for your lifeSpecial KStrategyTalanoa approachTe Whatu OraThank youThe renew roomTikanga MāoriTrain the TrainerTrust DeedVisionVLCDWhitiora199620132014201620192020AdolescentsANZMOSSAtrial FibrillationAucklandAustraliaAwarenessBlood pressureBreast feedingBudgetCanadaCapacity buildingCCRepCholesterolClimate actionClimate changeCo-designComicCommunity gardenConsultationContinuous Glucose MonitoringContinuous Glucose MonotiringCook'n KiwiDiabetesDiabetes EducatorDirectoryDisparityDiversityDoor-To-Door studyDry weather gardeningDulaglutideEnablersEvaluationEvluationExcellence awardEye ScreeningFootcareFree trainingGoutGreen Lip MusselsHolidayHOPE programmeHyperglycaemiaIFGInformation sheetsInsulinIronmanJAHAJardianceJournal of American Heart AssociationLanguageMaoriMātanga TapuhiMedirayMy Life MattersNewletterNoMoreFearOlder agegroupOrganicOverweightPassport studyPānuiPhotographsPolicyPost covidProfessional developmentProvidersQuality improvementRandomised control trialRCTRecruitmentRegistryRenalRheumatic Heart DiseaseRichard cooperRoadshowRocketsparkScabiesScience festScreeningSouth Auckland Diabetes ProjectStakeholdersStocktakeStudent nurseSugarbustersSummerTe Tiriti O WaitangiTongaTriathlonValuesVegetablesVideoWater conservationWomenWork experienceWorkplace exerciseWorld Health Organisation
TAGS

The new Branding - a 30 year journey to where we are now

Diabetes Foundation Aotearoa...previously 'Diabetes Projects Trust'...previously 'The South Auckland Diabetes Project'... was originally started back in the early 1990s by David Simmons and others.  In the subsequent time, there's been a lot of change, development, progress, and a huge amount of passion and mahi on behalf of many, many amazing people to end up where we are today.  

And today, as the next step to rolling out our new public face (new branding, colour template, new website done) we are delighted to reveal the new signage now proudly displayed on the front windows in our Otara office.   

It's a significant moment in our history. We've had several different brands over the nearly three decades in existence, but no signage like this!   

Taking look back, one of the first brands when the organisation was based on the premises of Middlemore hospital involved a logo called the 'sugar busters' with red as the main colour scheme, and symbolic of sugar in the bloodstream and generally was just placed against a white background, sometimes a red line appeared for example on letterhead.  This was instantly recognisable for some time, however in the early 2000's, when the organisation had moved into the current premises in Otara, the logo changed to a more community and less clinical focus with stylised characters with linked arms indicating our commitment to working in partnership. This came about through a design competition for staff.

In 2019, with changes to the environment, greater expectations of how an organisation presents online and an updated Trust deed, vision and aims, there came a new name, new logo, and new website to really kickstart change to the organisational identity.  More information on this here. Diabetes Projects Trust became Diabetes Foundation Aotearoa, and the new logo, designed by eminent Māori artist and previous Board member Dr Richard Cooper, came into being and then proudly was put into use officially at our first Diabetes Summit.    

In the 2020's, thanks to the ongoing, active strategic thinking of the Board of Trustees, and the specialist skills of Board member at the time, Pat Spellman,  we emerged from Covid-19 into the latest incarnation of our public face/branding, with the help of the amazing team at  The Renew Room.  The Renew Room not only worked alongside us to come up with the right approach to reflect our identity as a community based charity in an increasingly corporate world, they also selected our organisation for a charity sponsorship arrangement between themselves and Rocketspark for which we are very appreciative. 

We look forward to continuing to roll out our new and rebranded resources, presentations, and events, including upcoming Summits.

Sugar Busters logo - late 1990's

Sugar Busters logo - late 1990's

Linked arms logo - early 2000's to 2018

Linked arms logo - early 2000's to 2018

Celebratory Linked arms - 2013

Celebratory Linked arms - 2013