We have had just two other logo's or tohu since the Diabetes Foundation Aotearoa started back in the early 1990's, both stayed in use for a considerable period of time and represented the organisation well.
The new tohu is reflective a period of essential growth, change and development for the organisation and is in the form of a Koru. It has been designed by prominent Māori artist Dr Richard Cooper and gifted by him to Diabetes Foundation Aotearoa. Dr Cooper was a previous Board member for the Foundation. He still works with the community to improve the health of people with or at risk of diabetes so has a very strong understanding of the space the tohu will be used in.
The design, in the primary form, is made up of shadings of red. Dr Cooper describes it as depicting sugar in the blood. The phrase for our tohu is “He huka kei te toto” or “sugar in the blood". More information on the design and meaning, and how we endeavour to work with Māori with here.
