This heading "Anti-sugar group pulls logo after complaint from Coke" by RNZ. The story is along the lines that the new FIZZ logo was launched at their conference however Coca-Cola raised concerns that it resembled the ubiquitous coke bottle. Full article here
In the article "FIZZ member Bodo Lang, a marketing expert at the University of Auckland Business School, said Coca-Cola raised concerns about the shape being too much like a Coke bottle. He said FIZZ considered Coca-Cola an ally, given its efforts to make its soft drinks healthier, so they were happy to change the bottle". A pragmatic and graceful solution from FIZZ to an unpredicted pitfall...something that sadly can happen all to often where public health interests meet industry.
FIZZ is an excellent initiative who describe themselves on their website as "a group of researchers and public health doctors who have come together to advocate for ending the sale of sugary drinks with poor health, including obesity, type-2 diabetes, rotten teeth, gout and other risk factors for cardiovascular disease and premature death. We believe that the tide of evidence which implicates sugary drinks with these common diseases is so strong now that ending the sales of these products is justified". The group includes Dr Gerhard Sundborn (founder), Dr Rob Beaglehole (Dentist), Professor Rod Jackson (Epidemiologist), Professor Boyd Swinburn (Professor of Global Health), Dr Simon Thornley (Public Health Physician) and Associate Professor Tony Merriman (Geneticist).
